India’s Modi turns to Instagram to woo young voters after Gen Z protest
Indian Prime Minister Narendra Modi took to Instagram recently with selfie-style videos shot after hours in a bid to win over young voters following Gen-Z protests that highlighted growing frustration over a lack of job and education opportunities.
Indian Prime Minister Narendra Modi has adopted Instagram as a means to appeal to young voters following protests led by Gen-Z that highlighted concerns over job and education opportunities. The messaging around Modi's party has shifted towards the young, with vertical clips of Modi greeting viewers with phrases like "Hi, friends" being part of his digital charm offensive.
The goal is to reach approximately 400 million Gen-Z voters ahead of the 2029 general elections. These social media platforms offer a direct, spontaneous, and authentic way to communicate with voters, which resonates more with the younger demographic than traditionally polished political messaging.
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- India PM Modi turns to Instagram to woo voters after Gen Z protest japantimes.co.jp
