India PM Modi turns to Instagram to woo voters after Gen Z protest
The pivot to youth-focused social media follows protests last month that led to the resignation of the education minister after tens of thousands took to the streets.
NEW DELHI – In an effort to garner support from the youthful demographic, Indian Prime Minister Narendra Modi has embraced the Instagram platform, utilizing selfie-style videos recorded late at night. This strategy comes in response to the recent protests by Generation Z, which have underscored their growing discontent with the scarcity of job and educational prospects.
Modi's party has been reorienting its communication efforts to resonate with the younger populace. Among the diverse range of content, Modi's appearance in a biker jacket, sunglasses, and accompanied by rap music, alongside a track reminiscent of the sitcom "Friends," underscores the party's emphasis on his relatability. A recent video posted on July 31, displaying Modi with a casual greeting, "Hi, friends," is the latest addition to his digital strategy aimed at winning over the 400 million Generation Z voters in the lead-up to the 2029 general elections.
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- India’s Modi turns to Instagram to woo young voters after Gen Z protest dailymaverick.co.za
