Tinder: Genug geswipt! Wie sich die weltgrößte Dating-App neu erfinden will
Mehr Menschen denn je suchen nach Liebe, Kontakten, Sex – und sind zunehmend frustriert vom Online-Dating. Tinder glaubt, endlich die Lösung gefunden zu haben. Und findet Nachahmer.
In San Francisco, Hillary Paine, the former product chief of Tinder, the world's largest dating app, claims that she met her husband through the platform. She emphasizes the importance of human connection and acknowledges her own successful dating experiences on Tinder. However, statistics from the US-based think tank Pew Research indicate that only 12% of American online daters have found a lasting relationship through the app, leaving the majority disenchanted.
On peak times, users swipe an estimated 1.75 billion times per day, making decisions about potential partners and disinterested candidates. Yet, the younger generation is particularly frustrated with this method of getting to know people. According to a Forbes Health survey, 79% of people aged 14 to 29 have experienced "dating app fatigue" and feel burned out after using the apps.
Many are abandoning them altogether, which could potentially lead to a crisis for Tinder. Nevertheless, the company is not giving up on the swipe culture just yet. Instead, they aim to replace it with something new.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written; read the original for the full account.
