Korean firms shift CES focus to industrial AI
Once known primarily as a showcase for consumer electronics, CES is becoming an increasingly important stage for industrial AI, with Korea’s major tech and auto firms preparing to demonstrate the commercial value of artificial intelligence (AI) across industries ranging from semiconductors and robotics to batteries and autonomous driving. Samsung Electronics is expected to focus on AI…
Korean technology and automotive firms are increasingly showcasing the practical applications of artificial intelligence (AI) at the Consumer Electronics Show (CES), moving away from its traditional focus on consumer electronics. Companies such as Samsung Electronics, LG, and Kia, under the Hyundai Motor Group, are leveraging the platform to demonstrate the commercial viability of AI technologies across various sectors.
Samsung Electronics is anticipated to highlight advancements in AI semiconductors and robotics at the upcoming CES. The company has already secured multiple CES 2027 Innovation Awards for its semiconductor division, specifically for its memory products, including the next-generation storage solution UFS 5.0. Meanwhile, LG affiliates are set to present AI-powered appliances and battery technologies, while Kia, through its U.S.-based self-driving subsidiary Motional, plans to underscore progress in autonomous driving.
This shift towards industrial AI at CES reflects Korean firms' strategic pivot towards tangible applications of AI technologies, aiming to bridge the gap between innovative concepts and commercialization.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Korean firms shift CES focus to industrial AI koreatimes.co.kr
