Korean firms shift CES focus to industrial AI
Once known primarily as a showcase for consumer electronics, CES is becoming an increasingly important stage for industrial AI, with Korea’s major tech and auto firms preparing to demonstrate the commercial value of artificial intelligence (AI) across industries ranging from semiconductors and robotics to batteries and autonomous driving. Samsung Electronics is expected to focus on AI…
Once a primary platform for consumer electronics, the Consumer Electronics Show (CES) is increasingly becoming a platform for showcasing industrial AI applications. Korea's prominent technology and automotive companies are preparing to demonstrate the commercial value of AI across various sectors, including semiconductors, robotics, batteries, and autonomous driving.
Samsung Electronics is anticipated to concentrate on AI semiconductors and robotics, while LG affiliates will exhibit AI-powered appliances and battery technologies. Kia, part of the Hyundai Motor Group, intends to leverage the event to highlight advancements in autonomous driving via its U.S.-based self-driving subsidiary, Motional. This transition signifies Korean firms' shift from focusing on speculative technologies to demonstrating AI solutions with a clear path to market viability.
The Consumer Technology Association, which organizes the annual CES tech fair in January, has noted that Samsung's semiconductor division has clinched multiple CES 2027 Innovation Awards for memory products. Among the recognized technologies are UFS 5.0, an advanced storage solution design.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.