EU to make addictive app features easier to switch off
BRUSSELS: The European Union will on Wednesday unveil new rules to crack down on influencer marketing, ban online features that trick Europeans and force platforms to give users the right to turn off “addictive” features.
The European Union is set to introduce new regulations aimed at curbing deceptive influencer marketing and making it simpler for users to disable addictive features on their platforms. The European Commission's Digital Fairness Act (DFA) aims to impose fines of up to six percent of a company's annual revenue for egregious violations.
Data shows that online practices causing harm to consumers have resulted in a loss of €10.3 billion annually. Key proposed changes include a ban on "dark patterns" (tricking users into unwanted actions), clearer labeling for influencer promotions, restrictions on young users engaging with "pay-to-win" games, and the requirement for platforms to notify users when free trials conclude.
EU officials argue that these measures are necessary to protect individuals from harmful digital practices and restore control over online time and finances. Consumer advocates view the proposals as a significant step towards a safer online environment for both adults and children.
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Also reported by 2 other outlets
- EU to make addictive app features easier to switch off japantimes.co.jp
- EU to make addictive app features easier to switch off economictimes.indiatimes.com
