EU to make addictive app features easier to switch off

On Wednesday, the European Union will introduce new regulations to curb influencer marketing and prohibit deceptive online features, compelling platforms to grant users the ability to disable "addictive" functionalities. The EU already possesses a variety of laws concerning data protection, artificial intelligence, and online content; however, Brussels and advocates contend that there are gaps, leaving consumers susceptible to detrimental digital practices.

The European Commission will unveil an essential revision of consumer rules, known as the "Digital Fairness Act" (DFA), granting it the authority to impose fines on companies up to 6% of their annual revenue in significant instances. To comment on this story, you need to create a display name in the Profile section of your subscriber account page, as your current subscription plan does not permit commenting. For further details, refer to our Frequently Asked Questions.