China’s Singles Day shopping festival puts AI selling power to the test
AI chatbots can research products, make recommendations and complete purchases, while interim Singles’ Day figures show sales rose 2.4%.
China's Singles Day shopping festival has provided a testing ground for artificial intelligence's capabilities in e-commerce. Alibaba, JD.com and PDD Holdings leveraged AI-driven chatbots, recommendations, and virtual try-on tools to engage consumers amid intense competition. On short video platform Douyin, AI chatbots drove roughly 5% of purchases in October, rising to over 20% for considered purchases like health supplements.
Although AI's impact on overall spending is yet to be determined, brands' success depends on how well their products are positioned and priced by platforms. For some consumers, AI tools have become an integral part of online shopping, with 40-year-old office worker Amanda Gao stating she regularly uses Taobao's AI virtual try-on feature when shopping for clothes.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- China’s Singles Day shopping festival puts AI selling power to the test freemalaysiatoday.com
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