When the meal matters: GrabFood and ‘Coca-Cola’ put shared dining back on the table

A new collaboration between Thailand's top local dishes, GrabFood's restaurant network, and Coca-Cola's "Meals Are Better Together" philosophy aims to bring people closer together through shared dining experiences. Modern life often leaves little time for family and friends to sit down and enjoy a meal, and this partnership seeks to change that with the help of Coca-Cola's "The World Will Wait" campaign.

The campaign features popular Thai dishes from four regions of the country, such as pad kra pao, som tam, khao soi, and kaeng tai pla. By pairing these dishes with an ice-cold Coca-Cola, the campaign encourages consumers to make time for meals with loved ones. GrabFood's "GrabThumbsUp" program benefits from increased exposure for local restaurants, while consumers can discover recommended dishes on the platform.

For GrabFood, the collaboration provides an additional means to promote local eateries, while for Coca-Cola, it brings its "Meals Are Better Together" message to the food-delivery experience. The partnership extends beyond the GrabFood app, with special jackets and delivery bags for GrabFood riders and campaign wraps for selected GrabCars. Participating restaurants benefit from a physical presence on Grab's digital platform and point-of-sale materials.

Consumers can take advantage of special offers, including a 15% discount of up to 100 baht on food-and-Coca-Cola bundles using the code COKEGTU. This promotion runs until March 17, 2027, allowing people to enjoy the featured food-and-drink combinations and connect with others through the simple act of sharing a meal.