Amazon Doubles Down on Melania Trump With New TV Series
Amazon is expanding its Melania Trump project despite the film’s box office falling short of its reported costs.
Amazon Prime Video has announced a new two-part docuseries about Melania Trump, set to debut on November 20. This marks the continuation of Amazon's collaboration with the first lady, following the release of her January documentary. The upcoming series delves deep into Trump's journey to becoming first lady, as well as the period immediately after her inauguration.
According to Variety, Melania earned $16.6 million worldwide at the box office, which is significantly lower than Amazon's reported $40 million investment in the rights along with a $35 million marketing expenditure. A request for comment from Amazon and Trump's representative was made to Newsweek via email outside regular business hours.
The docuseries is Amazon's latest foray into a project that, while performing exceptionally well for a documentary, has yet to recoup its reported spending through theatrical releases alone. Amazon has chosen November for the series' debut, aiming to capitalize on the renewed interest generated by both the film's theatrical and streaming releases earlier this year.
On Monday, Trump shared promotional artwork and a video teaser for the series on X, featuring White House footage and the line: "Everybody wants to be close to power."
In a press release, Amazon highlighted that the two episodes of the series will include content never before shared with the public. The first episode, "Family & Trust," follows Melania as she gears up to assume the role of first lady. The second episode, "Pride & Honor," is set to capture moments following her inauguration. Newsweek's reporters and editors have employed Martyn, their AI assistant, to assist in crafting this story. This is a developing story, and readers can expect updates with further information.
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