Shinsegae brings Hyper Ground pop-up stores to Taiwan, Malaysia
Shinsegae Department Store will run pop-up stores in Taiwan and Malaysia for the first time under its Shinsegae Hyper Ground platform, expanding its overseas push after events in New York and Tokyo this year. Hyper Ground is a platform through which the Korean department store chain selects promising Korean fashion and beauty brands and introduces them in major cities abroad. Earlier this year,…
Shinsegae, a prominent Korean department store chain, is expanding its global reach by bringing Hyper Ground pop-up stores to Taiwan and Malaysia. The Hyper Ground platform, which showcases Korean fashion and beauty brands in major cities abroad, will debut in Taipei at Breeze Center's luxury section and in Kuala Lumpur at The Exchange TRX mall.
In Taipei, six women's contemporary fashion brands will rotate through the store over four months, starting with Recto, followed by Marie Claire and Insilence. The pop-up in Kuala Lumpur has already opened on the ground floor of the Seibu department store at The Exchange TRX. This marks Shinsegae's first overseas ventures beyond its successful pop-ups in New York and Tokyo, furthering its international expansion strategy.
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- Shinsegae brings Hyper Ground pop-up stores to Taiwan, Malaysia koreatimes.co.kr
