Shinsegae brings Hyper Ground pop-up stores to Taiwan, Malaysia
Shinsegae Department Store will run pop-up stores in Taiwan and Malaysia for the first time under its Shinsegae Hyper Ground platform, expanding its overseas push after events in New York and Tokyo this year. Hyper Ground is a platform through which the Korean department store chain selects promising Korean fashion and beauty brands and introduces them in major cities abroad. Earlier this year,…
Shinsegae Department Store is introducing its Hyper Ground pop-up store concept to Taiwan and Malaysia. This expansion follows successful events in New York and Tokyo, showcasing Korean fashion and beauty brands in major cities. In Taipei, the pop-up will be located in the ground-floor luxury section of Breeze Center, a shopping mall known for trendy shops and cafes.
The store will feature six women's contemporary fashion brands over four months, with the lineup and design changing each round. In Kuala Lumpur, the pop-up is currently operating on the ground floor of the Seibu department store at The Exchange TRX, a mall opened in 2023 in the Tun Razak Exchange financial district.
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- Shinsegae brings Hyper Ground pop-up stores to Taiwan, Malaysia koreatimes.co.kr
