Samsung, Hyundai Motor Deepen Physical AI Alliance
Samsung and Hyundai Motor Group, which have built trust and cooperation across three generations since their founding eras, have made a ‘one team’ strategic move to secure leadership in future advanced industries. The two groups, which were representative rivals of the business world in the past, ha
Samsung and Hyundai Motor Group have deepened their alliance to dominate future advanced industries, particularly in artificial intelligence (AI) and physical robotics. The strategic partnership between the two industry rivals expands beyond their traditional automotive and electronics collaboration to encompass robotics and AI-driven mobility.
This expansion of cooperation was marked by the 'HMG Appreciation Day' event hosted by Samsung Electronics on November 9 at Samsung Electronics Seocheon Training Institute. The event, themed 'One Harmony Toward the Future,' was attended by 177 key executives from both companies, including Samsung Electronics Vice Chairman Jun Young-hyun and Hyundai Motor Group Vice Chair Chang Jae-hoon, as well as their respective executives, officers, and spouses.
The groups are combining their technological and business capabilities, leveraging Samsung's electronics, semiconductor, and automotive expertise alongside Hyundai Motor Group's robotics and AI competencies. This alliance is expected to drive innovation in future mobility and AI-driven robotics industries.
Concrete business achievements include Samsung Electronics supplying its in-vehicle infotainment semiconductor, 'Exynos Auto V920,' to Hyundai Motor Company, and Samsung SDI signing a long-term electric vehicle battery supply contract with Hyundai Motor Company in 2023. The high-nickel NCA prismatic batteries from Samsung SDI will be used in Hyundai's electric vehicles, including Kia's compact electric SUV and Hyundai's Ioniq 3. The two groups are also collaborating on the development of robot-exclusive batteries.
The partnership between Samsung and Hyundai Motor Group, spanning three generations since their founding eras, started with the 1985 birthday banquet hosted by Samsung's founder Lee Byung-chull and continued with Chairman Lee Kun-hee's meeting with Hyundai and Kia Motors Chairman Chung Mong-koo in 2001. Over the years, both companies have demonstrated their willingness to transcend past rivalries and strive towards strategic partnerships in future industries.
Written by urgent.news from BusinessKorea's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
