LeBron vs. Bron: Who Controls an Athlete’s Identity in the Age of AI?

LeBron James’ threatened legal action against Bron AI, a sports-betting research and analytics app whose very name sparked an immediate backlash, is the latest chapter in an emerging legal fight over who controls a celebrity’s identity in the age of AI. It’s a fight that extends well beyond James and sports and could spawn far-reaching […]

sportico.com ·47m ago

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