Korea Tourism Organization partners with Southeast Asian firms to draw more visitors
Korea’s national tourism agency has secured major promotional agreements with leading Southeast Asian online travel platforms, airlines and financial institutions as part of an aggressive push to convert growing regional interest in Korean culture into actual travel bookings. The Korea Tourism Organization (KTO) said Monday that President Park Sung-hyeuck led a delegation to Jakarta and Manila…
The Korea Tourism Organization (KTO) has entered into significant promotional deals with key Southeast Asian online travel platforms, airlines, and financial firms in a bid to capitalize on the region's burgeoning interest in Korean culture and tourism. KTO President Park Sung-hyeuck spearheaded a delegation that journeyed to Jakarta and Manila from Tuesday to Saturday to bolster the nation's presence in Southeast Asia's surging outbound travel markets.
This promotional push coincides with a notable uptick in tourist arrivals from the region. Indonesian visitors climbed to 330,629 through September, marking a 23.4 percent surge compared to the corresponding period last year. The Philippines remains Korea's primary source of tourists in Southeast Asia, with arrivals surging 15.6 percent year-over-year, thanks to a record 615,141 visitors in 2022.
To further leverage this momentum, the KTO inked a memorandum of understanding with Traveloka, Southeast Asia's leading online travel agency, on Wednesday. This collaboration aims to harness Traveloka's extensive commercial network to drive more visitor bookings to Korea.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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