Getting ready for Apple’s next big thing: MacBook Neo 2

Apple is on track to sell eight million MacBook Neo systems by the end of the year, with the next generation expected to perform even better in spring. To maintain this success, Apple must continue to focus on what made the product so successful. The MacBook Neo has been a huge momentum creator, bringing more new-to-Mac customers than ever before.

Despite global PC sales falling 21%, Apple's global market share has reached nearly 10%, with the Neo grabbing 23% of Apple's total notebook sales volume within just 21 days of its release. The device has excelled in education and enterprise markets, with Apple recently securing a massive contract with the Philippines Department of Education for over 170,000 Macs.

In business, IT teams have seen the ROI and TCO benefits of Macs, and Telia and Helios X have deployed the device at scale. The upcoming MacBook Neo 2 may maintain its momentum by pushing in areas where the Neo 1 has already excelled, such as a more powerful A19 Pro chip, increased memory, and new colors. However, Apple must also address potential challenges, such as rising memory prices, to keep the Neo within the pricing window that customers have come to expect.