'Bollywood adjusted to IPL': Lalit Modi pushes for January start, urges BCCI to rethink schedule
Dubai: Former Indian Premier League (IPL) chairman Lalit Modi has called for a major overhaul of the tournament's schedule, suggesting that the competition move away from its traditional March-May window and consider a January start. Modi, who was instrumental in launching the IPL in 2008, believes the tournament has grown into such a powerful sporting and commercial brand that it no longer needs…
Former IPL chairman Lalit Modi has proposed significant changes to the tournament's schedule, suggesting a January start or a revised October-April calendar. Modi, who launched the IPL in 2008, argues that the tournament has grown into a powerful commercial brand that no longer needs to adhere to the traditional March-May window.
He believes this adjustment could improve playing conditions, provide greater value for broadcasters, and enhance commercial growth. Bollywood, too, learned to adapt to the IPL's disruptive schedule, postponing film releases and reshuffling television programming. The IPL's commercial model, driven by franchises, players, and broadcasters, has established it as a global powerhouse, similar to the English Premier League.
Modi dismisses the idea of reviving the discontinued Champions League T20 and emphasizes the need to strengthen the existing IPL model rather than introduce another competing competition.
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