Seoul turns public relations into viral comics, hitting 5.6 mil. views
Long known for its webtoon culture, Korea’s capital is transforming routine government announcements into emotionally driven digital comics — and its newest installment adds full animation and a soundtrack to connect with millions of readers. Seoul Metropolitan Government said Thursday that its first five policy webtoons have collectively recorded 5.67 million views and 80,000 comments, with each…
Seoul, renowned for its thriving webtoon culture, is revolutionizing government communications by converting routine policy updates into captivating digital comics. The city's latest release, "Seoul, 76 Years Later: Cadenza," has garnered an impressive 5.67 million views and 80,000 comments, with each of the first five webtoons surpassing the 1 million mark.
The city's innovation took a significant step forward with the introduction of its first animated webtoon, "Seoul, 76 Years Later: Cadenza." This new format combines traditional comic panels with moving sequences and background music, elevating the storytelling experience for readers.
The narrative of "Seoul, 76 Years Later: Cadenza" centers around two characters: Eun-ho, a young man who gives up his dream of becoming a pianist following a hearing impairment in an accident, and Colin, a 92-year-old Korean War veteran who has safeguarded an unfinished musical score for 76 years. Linked by the sheet music given to Colin by Yoon-sik, a Korean soldier who saved his life during the conflict, Eun-ho and Colin set out on a journey through Seoul to fulfill a promise made decades ago.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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