Seoul turns public relations into viral comics, hitting 5.6 mil. views
Long known for its webtoon culture, Korea’s capital is transforming routine government announcements into emotionally driven digital comics — and its newest installment adds full animation and a soundtrack to connect with millions of readers. Seoul Metropolitan Government said Thursday that its first five policy webtoons have collectively recorded 5.67 million views and 80,000 comments, with each…
Seoul, renowned for its thriving webtoon culture, is now turning ordinary government announcements into emotive digital comics that have attracted millions of viewers. The city's first five policy webtoons have garnered a combined total of 5.67 million views and 80,000 comments, with each series breaking the 1 million view mark.
On Thursday, Seoul released its sixth installment, titled "Seoul, 76 Years Later: Cadenza," which debuted as a moving webtoon featuring animated sequences and background music alongside traditional comic panels.
The story revolves around two main characters: Eun-ho, a young man who gives up his ambition of becoming a pianist after losing hearing in one ear following an accident; and Colin, a 92-year-old Korean War veteran who has kept an unfinished musical score safe for 76 years. Colin sets out on a journey through Seoul with Eun-ho to fulfill a promise made to Yoon-sik, a Korean soldier who saved his life during the war by leaving behind the sheet music. These engaging webtoons are being shared on the popular KakaoPage platform.
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