Geldanlage: So investiert die Rolex-Familie ihr Vermögen
Die Familie des Rolex-Gründers Hans Wilsdorf hat ihr Erbe in ein Family-Office überführt, um das Geld zu bewahren – und zu mehren. Dabei setzt sie auch auf ungewöhnliche Investments.
The Rolex family's investment office, Perpetual, is easily identifiable within the office spaces in Munich's Lehel district. Hangings of photographs featuring Rolex founder Hans Wilsdorf adorn the library walls, while small images of luxury wristwatches decorate the restroom doors. Even the large, round conference table is inspired by the design of a watch dial.
From this location, Moritz Kübel, the company's managing director, manages the family's investments. Kübel, who wears a Rolex GMT-Master II on his wrist, explains how the investment firm manages a fortune in the single-digit billion range for the Rolex family of around 90 relatives and nearly 100 external investors. He reveals how he manages to preserve and increase the wealth over time and unite the various interests of the large family within a joint investment.
In 1905, Hans Wilsdorf established the watch company Rolex and created the first joint investment for 90 family members in order to popularize wristwatches, which were primarily worn in pockets at the time. Fellow watchmakers doubted his decision, Kübel recounts, calling him "Uncle Nuts."
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