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Investment: This is how the Rolex family invests their wealth

The family of Rolex founder Hans Wilsdorf has transferred its inheritance into a family office to preserve – and increase – the wealth. In doing so, it is also relying on unusual investments.

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Investment: This is how the Rolex family invests their wealth

The Perpetual investment office, located in Munich's Lehel district, is managed by Moritz Kübel, who oversees the wealth of the Rolex founder's family. The office reflects the family's affinity for luxury watches, with photographs of Hans Wilsdorf and decorations featuring timepieces. Perpetual manages a single-digit billion euro fortune for around 90 Rolex family members and nearly 100 external investors.

The company was established to handle the family's wealth, which was built by Hans Wilsdorf, who founded Rolex in 1905.

Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.

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