Investment: This is how the Rolex family invests their wealth

The Rolex family's wealth is managed by Perpetual, an investment office located in the Lehel district of Munich. The company's headquarters feature photographs of the Rolex founder, Hans Wilsdorf, and small images of luxury wristwatches adorning the bathroom doors. The large round conference table in the office is designed to resemble a watch dial. Moritz Kübel, the managing director of Perpetual, oversees the family's investments, which include a watch adorned with a blue and red bezel on his wrist.

Perpetual manages a multi-billion dollar fortune for the roughly 90 members of the Rolex family and nearly 100 external investors. The key to maintaining and growing this wealth lies in the careful handling of various interests within the family and ensuring the long-term preservation of the assets. Like the Rolex brand, Perpetual was established in 1905 by Hans Wilsdorf to make wristwatches more accessible for men, who typically wore them in their pockets at the time.

Wilsdorf faced skepticism from his contemporaries, who doubted the practicality of such an idea. He was even nicknamed "Uncle Nuts" by some for his bold vision.