‘Mere farce and an empty formality’: Ajay Devgn on FDA notice over Vimal Elaichi advertisement
Ajay Devgn's petition in the Bombay high court also termed the action wholly arbitrary and mala fide, in abject violation of the principles of natural justice.
Mumbai, October 30, 2026: The Maharashtra Food and Drug Administration (FDA) is set to determine the next steps regarding a Vimal Elaichi advertisement after three Bollywood actors responded to notices issued by the regulator, FDA Commissioner Tukaram Mundhe disclosed on Tuesday. The notices were directed towards Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Responses from all three actors were received, while two of them sought individual hearings before the department, which were concluded on September 28. However, the commissioner did not specify which two actors attended the hearings. "Responses from all three have come in," Mundhe stated, noting that the hearings for the two actors were completed recently.
The Maharashtra FDA had issued notices to the actors on August 11, questioning the advertisement for potentially constituting surrogate advertising for Vimal Pan Masala, a product that is banned in the state. No final decision or penalty has been announced yet.
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- Tukaram Mundhe Reacts As Ajay Devgn Moves Bombay HC Against FDA Notice Over Vimal Elaichi Surrogate Ad freepressjournal.in
- Ajay Devgn moves Bombay HC over FDA’s pan masala ad notice timesofindia.indiatimes.com
- Actor Ajay Devgn moves High Court against FDA notice over Vimal Elaichi ads thehindu.com
