What are the best fragrances for the 2026 festive season? 3 Burberry scents matched to your personality

For the festive season of 2026, Burberry has introduced three new fragrances tailored to different personalities. The first fragrance, Burberry Her, is ideal for the free spirit. Those who embody this personality type are sociable, spontaneous and adventurous. The scent is bright, fruity and easy to like, with notes of dark berries, jasmine and vanilla.

It is now available in a richer 2026 version called Her Parfum, which opens with cherry and pear, and settles on moss, vanilla and musk. The 50ml and 100ml options are housed in a deep-pink matte bottle. Olivia Dean is the face of the campaign for Her.

Burberry Gold is recommended for the quiet leader. This fragrance is warm and comforting, with a deep, rich scent profile. It is characterized by three vanillas and lavender, making it feel warm but controlled, much like a person with quiet strength. The fragrance is called Burberry Gold in the UAE and Middle East, and Burberry Goddess in other markets.

It was created as the female counterpart to Burberry Hero and was the first fragrance to come in a refillable bottle. For added intensity, Burberry Gold Amber Vanilla Eau de Parfum is also available.

Lastly, Burberry Hero is suited for the modern gentleman. This fragrance is clean, woody and modern, making it easy to wear from day to night. It is characterized by a trio of cedarwoods and is ideal for New Year's Eve, rooftop parties and festive business events. The 2026 upgrade, Burberry Hero Elixir de Parfum, adds a blackened leather accord to Hero's cedarwood trio. Created by master perfumer Aurélien Guichard, it opens with tonka and vanilla, and its bottle shades from dark to amber.