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The Executive Briefing: The Guide to Category Expansion; Inside Zara Home; Aspirational Babies

BoF breaks down what brands need to know about entering new categories. Plus, consumers swap artificial scarcity for the real thing and baby products become status symbols. Keep reading for your analysis of October’s top news.

The Executive Briefing: The Guide to Category Expansion; Inside Zara Home; Aspirational Babies

We haven't written up this one. Business of Fashion has the full story — the link below goes straight to it.

Read the original at businessoffashion.com →

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