RIIZE turns to literature to deepen story behind 'Insomnia'

K-pop group RIIZE has embarked on a literary journey to enrich the narrative surrounding their latest single, "Insomnia," pairing it with fiction and illustration to emphasize emotion and storytelling over performance. The six-member ensemble unveiled "Insomnia" on October 26, launching an acoustic pop track that encapsulates the ambiance of a chilly autumn evening. This single marks a departure from RIIZE's typical dynamic sound and performance-oriented presentations, shifting the spotlight onto the members' vocals.

The song's lyrics delve into the thoughts of another individual that intensify as the night progresses, accompanied by the intricate emotions that stem from these musings. Against the backdrop of a restless night, the group members sing about a more intricate and introspective emotional landscape. This narrative shift is also reflected in the accompanying music video, which forgoes the emphasis on choreography in favor of a dramatized, cinematic style.

Each member's experience with insomnia and emotional turmoil following a specific event is portrayed individually, adding depth to the characters and enriching the overall story.