Re Expands U.S. Retail Presence with Cell to Cell Cream at Costco
Re, the cosmetics brand operated by Coway's beauty subsidiary HILLABEE, has expanded its presence in the U.S. market with the launch of its flagship Cell to Cell Cream at Costco's brick-and-mortar stores.HILLABEE said on Nov. 2 that sales of the Cell to Cell Cream began at U.S. Costco stores on Nov. 1. The move follows the product's early sellout on Costco's U.S. online store in March, extending…
Cosmetics brand Re, a subsidiary of Coway's beauty division HILLABEE, has expanded its presence in the United States by introducing its popular Cell to Cell Cream at Costco's physical stores. This product launch, which began on November 1, follows the cream's early sellout on Costco's online platform in March. By transitioning from e-commerce to brick-and-mortar retail, Re is broadening its product lineup and reaching a larger consumer base.
The Cell to Cell Cream is an anti-aging skincare product targeting concerns such as skin elasticity, wrinkles, and dryness. It harnesses Re's proprietary cell science technology and contains 250,000 units of its REAL CELL ingredients sourced from plants like everlasting flower, Arabian myrrh, and American prickly pear. Developed through collaboration with the University of Bordeaux in France, the technology preserves the original plant cell structure while delivering active ingredients to the skin.
Clinical trials involving 30 women aged 35 to 60 demonstrated improvements in hydration, skin density, wrinkles, and elasticity. Re intends to leverage the Costco launch to further develop its product line in the United States and solidify its position in the premium skincare market. Alongside HILLABEE's V&A Beauty, Olbit, and HealthyGRO brands, the offline expansion will enable Re to introduce its flagship product to more U.S. consumers following its online sellout and continue expanding its product portfolio.
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