Hankook Tire Hosts ‘2026 Design Innovation Day’

<Hankook Tire Hosts ‘2026 Design Innovation Day'>

Hankook Tire recently hosted its 2026 Design Innovation Day on October 30 at its state-of-the-art R&D center in Daejeon, South Korea. The theme of the event, "Shaping Identity, Sculpting Performance," aimed to share the company's design strategies and key achievements with employees. For the first time, Hankook Tire unveiled a unified product design identity framework for its key brands, including iON, Ventus, and Dynapro.

This new framework defines the design direction for each brand and establishes a consistent approach to product design across the portfolio. The event consisted of three sessions, focusing on design strategies for expressing product performance, introducing the next-generation product design language for iON, Ventus, and Dynapro, and sharing a framework for collaboration across R&D, product planning, marketing, and design teams.

Hankook Tire aims to align its design strategies and direction across the organization, improve product development efficiency, accelerate decision-making, and enhance its global brand recognition and premium brand image.

Brief written by urgent.news from BusinessKorea's own syndicated text. Machine-written — may contain errors; check the original before relying on it.