OpenAI wants to rebrand data centers as 'compute campuses' to try and win people over
OpenAI knows data centers aren't popular, and might rebrand them as AI compute campuses — but will that help?
OpenAI is contemplating a rebranding of its data centers, renaming them "AI compute campuses" in an effort to enhance public perception of its AI infrastructure amid political debates. This potential change comes as energy prices rise across the US, casting a shadow on the company's operations. OpenAI's Stargate Project, a significant expansion, is halfway to adding 10GW of AI compute to the US by 2029.
The company aims to rebrand these facilities to sound more economically positive, particularly as it anticipates political shifts following the US midterm elections on November 3, 2026. OpenAI's Chief Global Affairs Officer, Chris Lehane, believes that AI will remain a political hot topic, requiring companies to be accountable to communities for delivering transformative benefits.
The company has previously pledged to bear the energy costs, ensuring that its operations do not raise electricity prices for local communities.
Written by urgent.news from TechRadar's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
