Made in the Emirates takes the wheel as ROX delivers first 100 vehicles

ROX, a global automotive company, has successfully delivered its first batch of 100 UAE-manufactured vehicles under the "Made in the Emirates" label. This significant achievement is a result of collaboration between the UAE government and the company, as part of initiatives aimed at diversifying the nation's industrial base and advancing manufacturing capabilities in high-value sectors.

The project was executed at ROX's AI Manufacturing Center located in Abu Dhabi's Khalifa Economic Zones (KEZAD). The delivery of these vehicles highlights the UAE's growing industrial and investment ecosystem, which has been successful in attracting international companies and establishing local production operations. The Ministry of Industry and Advanced Technology (MoIAT), Abu Dhabi Investment Office (ADIO), and ROX have worked together to make this milestone possible.

The partnership between ADIO and ROX has played a crucial role in establishing and expanding ROX's operations in the emirate. This collaboration is part of a broader strategy to develop the automotive industry in Abu Dhabi, focusing on building an integrated ecosystem encompassing manufacturing, design, advanced technology, and research and development. The initiative is supported by MoIAT under the Make it in the Emirates program, in line with the National Strategy for Industry and Advanced Technology (Operation 300bn).

Undersecretary Hasan Jasem Al Nowais of MoIAT emphasized the strategic value of the delivery, stating that it presents an opportunity to attract further high-quality investment and develop national capabilities. He further highlighted the importance of creating partnerships that drive growth, competitiveness, and industrial resilience in the UAE.

MOIAT's Chief Trade and Industry Officer, Mohammad Ali Al Kamali, added that ROX's operations in Abu Dhabi have established tangible industrial capabilities and contributed to the development of a local automotive ecosystem. This milestone showcases the success of investment in creating advanced manufacturing and AI capabilities, as well as the localization of knowledge and the building of strategic partnerships.

ROX's CEO, Jarvis, stated that the achievement marks an important milestone in the company's commitment to Abu Dhabi and the UAE. The company has rapidly developed advanced manufacturing, AI, and design capabilities, enabling them to produce vehicles locally and serve customers across the region. ROX plans to continue expanding its manufacturing operations, developing local capabilities, and strengthening supply chains to support production and contribute to the development of an advanced automotive industry ecosystem in the UAE.