Ford promises not to sell your driving habits to data brokers
Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization. As part of its new promise, Ford says it will strive to protect […]
Ford has pledged not to sell customer driving data to third-party data brokers, aiming to set itself apart from competitors that have faced legal and regulatory scrutiny for sharing telematics without authorization. The automaker plans to protect customer data through aggregation and anonymization, provide clear information about data usage, and allow customers to adjust data sharing preferences.
Ford's chief privacy officer, Kristin Jones, emphasized the importance of earning customer trust through data protection. The promise follows General Motors' $220 million settlement for illegally selling driver and location information to data brokers. Many automakers have been found transmitting data to third-party domains, often used for advertising, tracking, or analytics.
A recent survey found that privacy is a top concern for 92% of reviewed automakers, with 84% sharing user data with external parties. While Ford's promise is not legally binding, it must adhere to the Federal Trade Commission's rules against misleading claims. Opting out of data sharing may result in a loss of certain features, such as navigation, remote start, and software updates.
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