DoorDash enters the restaurant value wars with a $12 meal deal
DoorDash launches $12 meal boxes in over 20 cities, including Chicago and Atlanta, offering value deals with no delivery fees to attract customers.
DoorDash is entering the restaurant value battle with the launch of $12 meal deals in several cities. The discount boxes, available in over 20 cities including Atlanta, Chicago, and Philadelphia, offer full meals from local restaurants with no delivery charges. DoorDash claims these deals aim to draw customers to restaurants and encourage them to make additional orders.
The meals consist of a protein, vegetable, and carbohydrate, and they also come with reduced service fees. DoorDash sees these boxes as a way to attract new customers and generate consistent daily orders. This move follows other restaurant chains' recent attempts to revamp their meal-deal options amid rising food costs and consumer spending cuts.
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