Perlis anjur program AI untuk penggiat pelancongan

The Perlis Prince, Tuanku Syed Faizuddin Putra Jamalullail, welcomed the launching of the Perlis AI Tourism Attack Workshop at Dewan Gunasama, Seri Putra Complex in Kangar. (Photo from the Palace of Arau)

The workshop, organized collaboratively by Travel Yamu and Asni Rez with support from the Perlis Government's Deputy Treasurer Office (PSSI), aims to equip tourism stakeholders with various artificial intelligence (AI) tools to create creative content for enhancing digital marketing of tourism. The initiative also seeks to bridge the digital divide, help industry players adapt to technological advancements and changing global tourism marketing landscape.

Prince Syed Faizuddin expressed his pleasure at attending the workshop, stating that it opens opportunities for locals to showcase Perlis' unique culture, heritage, and natural beauty as a potentially lucrative tourism product and economic opportunity. Through a more strategic digital marketing approach, local tourism products and packages are also aiming to reach a wider audience, including international tourists.

It is hoped that this effort will produce more local digital talents and pioneers who can navigate the industry transformation, while strengthening Perlis' position as an innovative and competitive tourism destination.