Perlis anjur program AI untuk penggiat pelancongan

Perlis's Crown Prince Tuanku Syed Faizuddin Putra Jamalullail enthusiastically embarked on a tour to refine the Perlis AI Tourism Workshop at the Gunasama Hall, Seri Putra Complex, Kangar. (Photo from Arau Palace) PETALING JAYA: Visitors to Perlis are being introduced to practical artificial intelligence (AI) tools to generate creative content, enhancing digital marketing for tourist promotion.

The Perlis AI Tourism Attack workshop, co-organized by Travel Yamu and Asni Rez with support from the Perlis State Executive Council (PSSI), aims to strengthen the promotion of the state's tourism. The initiative also seeks to bridge the digital divide, helping industry players adapt to technological advancements and changing marketing landscape in the global tourism sector.

The Crown Prince's attendance at the workshop was welcomed, with Arau Palace stating it opened opportunities for locals to showcase Perlis's cultural heritage, historical legacy, and natural beauty as a potential tourism product capable of generating revenue and creating economic opportunities. By adopting a more strategic marketing approach, local tourist packages and products aspire to reach a broader audience, including international tourists, the statement said.

The effort is hoped to produce more local digital talents and pioneers who can navigate the industry's transformation, besides strengthening Perlis's position as an innovative and competitive tourism destination.