Marketing: A stuffed croissant for the neck - and the hype is ready
A pillow in the shape of a croissant is playing the leading role in the latest marketing campaign by a German retailer. Our author thinks: the neck croissant can give us hope.
A German discount retailer, name not specified, staged an incident on a flight to Paris during Fashion Week in September. An Instagram video shows a captain announcing the flight is being diverted to Berlin, but instead of anger, the passengers react with good humor when an influencer named Riton distributes a small consolation prize: a neck pillow shaped like a croissant, dubbed a "Neckcroissant". The item, which resembles a buttery pastry, has become a viral sensation on social media.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- Marketing: A stuffed croissant for the neck - and the hype is ready handelsblatt.com
