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Marketing: A stuffed croissant for the neck - and the hype is ready

A pillow in the shape of a croissant is playing the leading role in the latest marketing campaign by a German retailer. Our author thinks: the neck croissant can give us hope.

Translated from German Read in German

Marketing: A stuffed croissant for the neck - and the hype is ready

We haven't written up this one. Handelsblatt has the full story — the link below goes straight to it.

Read the original at handelsblatt.com →

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