Marketing: A stuffed croissant for the neck - and the hype is ready
A pillow in the shape of a croissant is playing the leading role in the latest marketing campaign by a German retailer. Our author thinks: the neck croissant can give us hope.
A German discount retailer with a four-letter name staged a fake incident on a flight to Paris during Fashion Week in September, as seen in an Instagram video. The flight was supposedly diverted to Berlin, but instead of anger, passengers were given a humorous consolation prize by influencer Riton: a neck pillow shaped like a croissant, dubbed a "Neckcroissant".
The retailer has distributed 5,000 of these pillows in 25 countries, and on October 17, 600 more were given away at a pop-up event in Berlin. The company claims it has no plans to sell the pillows, but may reconsider if they prove successful.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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- Marketing: A stuffed croissant for the neck - and the hype is ready handelsblatt.com
