Dongwon F&B enters frozen chicken market with Kebasak

Dongwon F&B has recently entered the frozen chicken market with two new products under its Kebasak brand. The company utilized specialized batter technology and a double-frying process to achieve a crispy texture, allowing consumers to enjoy restaurant-quality chicken at home.

The Kebasak Fried Chicken is seasoned with spicy Cajun spices, while the Kebasak Chili Mayo Chicken combines a pungent chili flavor with savory mayonnaise. The products aim to provide consumers with the taste and experience of a restaurant without the associated delivery fees or waiting times.

Dongwon F&B's proprietary Air-Crisp technology plays a crucial role in the success of these products. This technology creates tiny air bubbles in the batter, which enhances crispiness and evenly distributes fat. By using this method, the company ensures consistent quality and prevents the coating from becoming soggy quickly.

The chicken used in these products is sourced from thigh meat, providing a tender texture and juicy flavor. The Double-Frying process, which involves coating the meat in batter made from a specific flour and water ratio and frying it at both low and high temperatures, results in a crispy exterior and a moist interior. Both Kebasak Fried Chicken and Kebasak Chili Mayo Chicken are made from 100 percent chicken thigh meat.