Dongwon F&B enters frozen chicken market with Kebasak

Dongwon F&B has entered the frozen chicken market with two new products under the Kebasak brand. Utilizing specialized batter technology and a double-frying process, the company aims to deliver restaurant-quality chicken at home without the need for delivery fees or waiting times. The Kebasak lineup features two distinct flavors: seasoned with spicy Cajun spices and infused with pungent chili mayo.

Dongwon F&B's proprietary Air-Crisp technology, which creates tiny air bubbles in the batter, enhances crispiness and evenly distributes fat. The chicken is prepared through a double-frying process, where chicken thigh meat is coated in an optimized batter of flour and water before being fried at both low and high temperatures. This method ensures a crispy exterior and a moist interior. Both products use 100 percent chicken thigh meat, resulting in a tender texture and juicy flavor.