Nongshim brings Shin Ramyun heat to Musinsa pop-up in Osaka

Nongshim, a Korean food company, is teaming up with fashion platform Musinsa for a pop-up event in Osaka. This 17-day event, running from November through the end of the year, aims to introduce Korean instant noodles to Japan's fashion-conscious youth. The Shin Ramyun brand will have its own booth at Musinsa Osaka Pop-up Store 2026 at VS in Umeda, a bustling commercial district in Osaka that attracts both local shoppers and international tourists.

At the Shin Ramyun booth, visitors can enjoy freshly prepared Shin Ramyun Tomba, a unique creation that combines spicy and creamy flavors. To try this dish, all one needs to do is follow Nongshim Japan's official Instagram account. For those who complete a survey after tasting, there's a chance to win Shin Ramyun Rose, a special edition product. Additionally, there will be other branded merchandise up for grabs via a prize draw.

This collaboration seeks to bridge Korean and Japanese cultures through food, fashion, and beauty experiences, creating a unique opportunity for consumers to engage with Korean food culture in a hands-on manner.