Nongshim brings Shin Ramyun heat to Musinsa pop-up in Osaka
Nongshim is bringing the flavors of Korea’s instant noodles to Japan’s fashion-conscious young consumers, joining forces with fashion platform Musinsa for a 17-day pop-up event in Osaka that pairs Korean food with fashion and beauty. The Korean food company is operating a Shin Ramyun brand booth at Musinsa Osaka Pop-up Store 2026 at VS in Umeda through Nov. 8. The collaboration aims to introduce…
Korean instant noodle giant Nongshim is partnering with fashion-focused platform Musinsa to create a 17-day pop-up event in Osaka. The event, set to run through November 8 at Musinsa Osaka Pop-up Store 2026 located at VS in Umeda, aims to introduce Japanese consumers, particularly fashion-conscious young shoppers and international tourists, to Korean food culture.
At the booth, visitors have the opportunity to sample freshly prepared Shin Ramyun Tomba, a unique blend of spicy seasoning and creamy flavor. Participants can try the dish by following Nongshim Japan's official Instagram account, and those who complete a survey after tasting the noodle meal can receive Shin Ramyun Rose as a prize.
Additional branded merchandise is available through a prize draw. The Umeda district, known for its busy commercial activity, is a popular destination for young consumers and international visitors, making it an ideal location for this cultural exchange event.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Nongshim brings Shin Ramyun heat to Musinsa pop-up in Osaka koreatimes.co.kr
