Madewell’s NYPL collection is a love letter to library nerds
Earlier this week, Madewell dropped an Instagram post featuring a woman drinking a glass of wine and wearing a baby tee emblazoned with the words “Book Girl.” As a book nerd, I was immediately intrigued. It turned out to be a collaboration with the New York Public Library . I hopped on the website 20 minutes after the drop went live and that shirt was already sold out. (Madewell did a limited…
Madewell has teamed up with the New York Public Library (NYPL) to create a collection that pays homage to bibliophiles and library enthusiasts. The collaboration resulted in a range of shirts, tote bags, and pin packs that sold out on the day of launch, including a popular "Book Girl" tee. The NYPL's vast picture collection has served as a source of inspiration for the brand, and the collection features subtle nods to the library's history and iconic spaces.
Madewell's creative director, Steven Cateron, believed that the brand's customers would be drawn to the collection, as they share a love for creativity and intellectual pursuits. The items in the collection are designed to evoke a sense of coziness and nostalgia, with many pieces featuring the NYPL logo and inside references. The collection also includes a denim chore coat and a wool sweater inspired by the image of a librarian.
To further support the NYPL's mission, Madewell has donated $100,000 to the library. The campaign features four novelists from New York's literary community, who model the pieces in the collection. As the world becomes increasingly digital, the collection's success highlights a growing appreciation for the tangible and analog experiences that libraries provide.
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