Fox's Red Seat Ventures is taking aim at Substack with a new offering for creators
Fox's Red Seat is adding a newsletter functionality to its stack as the lines between creators, podcasters, and writers continue to blur
Fox-owned Red Seat Ventures, a company behind podcasters like Tucker Carlson, Megyn Kelly, and Nancy Grace, is expanding its reach into the newsletter space with a new offering. CEO Chris Balfe aims to create a one-stop shop for creators by incorporating newsletter functionality under Supercast, a company Red Seat acquired last year.
Supercast's newsletter feature is priced at $0.59 per subscriber per month with additional custom pricing for larger networks. Unlike Substack, which initially focused on written content before adding podcasting, Red Seat believes that creators' main business is audio and video, so they are adding email and livestreaming capabilities to attract more subscribers.
Early success includes comedian Tony Hinchcliffe, whose paid subscription, Kill Tony+, has attracted thousands of paying members. Red Seat is targeting 10 major deals within the next year, with annual partnerships and long-term deals being a priority. As podcasting becomes more video-centric, Red Seat envisions its shows appearing on major streaming platforms like Hulu, Peacock, and Amazon Prime.
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