Fighting for the last hundredths
[The content of this article has been produced by our advertising partner.] As Formula One moves from Singapore to Austin, Richard Mille and Ferrari show how innovation, performance and talent development can become powerful drivers of brand value. With the Formula One season entering a decisive phase following the Singapore Grand Prix, Ferrari remains one of the sport’s most closely watched…
As Formula One races from Singapore to Austin, both Richard Mille and Ferrari demonstrate how innovation, performance and talent development can boost brand value. Ferrari, currently a key contender in the sport, continues to capture fans' attention through the performances of its drivers, Charles Leclerc and Lewis Hamilton, as well as the engineering prowess behind its racing operations. Richard Mille's influence extends beyond the race track, reflecting the same dedication to excellence in watchmaking.
In 2021, Richard Mille and Ferrari embarked on a multi-year partnership, combining two performance-driven brands separated by 600 kilometers. Both organizations share a relentless pursuit of innovation, performance and excellence, rooted in shared values and a passion for pushing boundaries. This collaboration brings together two distinct forms of mechanical precision, with Ferrari's racing cars and Richard Mille's timepieces both addressing the pursuit of the last hundredths of a second or a millimeter.
The partnership has evolved through multiple stages, with the RM UP-01 Ferrari watch marking the beginning. This 1.75-millimeter thick timepiece showcases Richard Mille's watchmaking prowess, while the RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari, introduced in 2025, embodies the deepening relationship between the two brands.
By working closely together, the partners have produced a creation inspired by Ferrari's engineering universe, translating a shared pursuit of performance into a product born from the expertise of both sides.
Beyond the products themselves, the partnership's most significant impact lies in nurturing future talent in motorsport. Ferrari and Richard Mille are committed to attracting and developing young talent through programs like the Ferrari Driver Academy and the Ferrari Challenge, where aspiring drivers can compete and grow. Notably, Lilou Wadoux, a former Richard Mille Racing Team member, became Ferrari's first female endurance racing driver in 2023, illustrating the partnership's commitment to expanding opportunities within the sport.
Written by urgent.news from SCMP Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
