A Dating App Is Offering ‘Chivalry Mode’ and ‘Marriage Timeline’ to Get Gen Z Married
Upward, a newly relaunched Christian app, is pitching trad values to a generation that barely even dates.
A dating app called Upward has launched new features aimed at Gen Z individuals looking to get married. One of these features is called "Chivalry Mode," which encourages men to message first, similar to the way Bumble used to operate. Upward also has a "Marriage Timeline" feature that allows users to share their hopes for when they want to get married with potential partners.
The app, which is part of Match Group's portfolio of dating platforms, is targeting Gen Z singles who value traditional values around family, faith, and community. However, some experts are skeptical about the trend towards traditional relationship norms, arguing that Gen Z is instead entering adulthood with a more individualistic and less clear sense of their relational priorities.
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