Trend Food: What actually happened to the hype around Dubai chocolate?
In autumn 2024, Germans queued in long lines because of an expensive sweet treat. Today, Dubai chocolate seems to have disappeared from the supermarkets. Or has it?
Dubai-Schokolade, created by Sarah Hamouda in Dubai, was not originally available in Germany. The chocolate, filled with pistachio cream and kadayif, gained popularity after a TikTok video of someone eating it was posted in late 2023 and reached over 150 million views. In 2024, long lines formed outside Lindt stores in Germany and many imitators emerged, but the original product from Fix Dessert Chocolatier was never sold there.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
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