Trend Food: What actually happened to the hype around Dubai chocolate?
In autumn 2024, Germans queued in long lines because of an expensive sweet treat. Today, Dubai chocolate seems to have disappeared from the supermarkets. Or has it?
Dubai-Schokolade, originally created by Sarah Hamouda in Dubai, gained popularity after a TikTok video of someone eating it went viral in late 2023. Despite its popularity, the original product from Fix Dessert Chocolatier has never been available in Germany, but similar products have been sold. A German entrepreneur, Andreas Wilmers, imported a similar product from Dubai and won a court case allowing him to sell it as Dubai-Schokolade, but he is no longer selling it.
Other companies, such as Lindt, Aldi, and Lidl, have sold their own versions, but the demand has decreased significantly since the initial hype.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
