Trend Food: What actually happened to the hype around Dubai chocolate?
In autumn 2024, Germans queued in long lines because of an expensive sweet treat. Today, Dubai chocolate seems to have disappeared from the supermarkets. Or has it?
Dubai-Schokolade, originally created by Sarah Hamouda and Nouel Catis Omamalin in Dubai during her pregnancy, was a pistachio cream and Kadayif filled treat. The original was never available in Germany, but after a TikTok video showed a woman enjoying the chocolate, interest surged in 2024. Various imitations appeared, including a brand called Fex Dessert, which caused confusion with its similar name.
Andreas Wilmers, a German entrepreneur, imported Fex Dessert to Germany, leading to legal battles with Aldi, Lidl, and Lindt. Despite the ban, Dubai-Schokolade remains available in Germany at high prices, ranging from 30 to 140 Euros. Although the hype has died down, some German producers and online shops still sell the chocolate.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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