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Samsung all but confirms iPhone Duo is goosing Galaxy Z8 sales

Searches for Samsung foldables just happened to skyrocket following iPhone Duo unveiling.

Samsung all but confirms iPhone Duo is goosing Galaxy Z8 sales

Samsung seemingly confirmed that the launch of the iPhone Duo is boosting sales of its Galaxy Z8 foldable phones. In a new blog post, Samsung UK reported that the company's 2026 foldable lineup is moving faster than models from the previous year. The Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra saw a 45 percent increase in combined European sales compared to last year's Galaxy Z Fold 7.

While Samsung didn't provide specific figures for Z Flip 8 sales, it's likely that their sales remained flat since Apple did not release a flip phone. Samsung also noted a 460 percent spike in search volume for the Z8 series across Europe between September 6 and 12, the same week the iPhone Duo was announced. Additionally, Z Fold 8 search volume was up 260 percent throughout September when the new phones launched.

Written by urgent.news from Ars Technica's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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