NVIDIA Transforms European Retail, From Digital Discovery to Physical Operations

European retailers are leveraging NVIDIA's open models and physical intelligence to enhance both their digital and physical operations. From cutting inference costs by 90% at a commerce platform to simulating collaboration among different robotic fleets in a fulfillment center, the technology is transforming the retail landscape across Europe.

Retail leaders and tech companies are utilizing NVIDIA-accelerated open and frontier models to drive agentic commerce, digital product discovery, and retail research and development. Shopify, for instance, has post-trained NVIDIA Nemotron 3.5 Lightning for its GraphQL subagent integrated into Sidekick, its AI assistant for merchants.

This post-trained model delivers responses 7 times faster and cuts serving costs by 90% compared to a leading frontier model. Zooplus, a leading online pet retailer, has rebuilt its product discovery stack using NVIDIA Nemotron Retriever and Blueprint for retail catalog enrichment, achieving 86% search accuracy. Photoroom, a retouching service, has standardized over 40,000 product images daily across 70 countries, resulting in a 5% higher liquidity rate for listings.

L'Oréal has integrated NVIDIA ALCHEMI into its research workflow, accelerating ingredient discovery from months to hours. Mirakl, a software company for intelligent commerce, runs open models on NVIDIA GPUs, ensuring technology sovereignty and avoiding vendor lock-in. Physical intelligence, including digital twins and NVIDIA's CUDA, OptiX, and TensorRT, enables simulation of retail environments, warehouse automation, and virtual try-on experiences, all designed to optimize operations for European retailers and fashion brands.